- Government to legislate for plain cigarette packaging this year - The Guardian, 5 March 2013
- Plain fag packets plan up in smoke - The Sun, 2 May 2013
In March 2013, a senior Whitehall source told the Guardian that:
“We are going to follow what they have done in Australia. The evidence suggests it is going to deter young smokers. There is going to be legislation.”
Shortly before the Queen’s Speech in May, however, the plan was shelved without warning. A Whitehall source told the Sun:
“Plain packaging may or may not be a good idea, but it’s nothing to do with the Government’s key purpose.
“The PM is determined to strip down everything we do so we can concentrate all our efforts on voters’ essentials. That means growth, immigration and welfare reform.”